For Alona Avramenko, fashion has never been just about clothes. It has always been about how they make you feel.

Her journey into the fashion world started at just 14 years old. What began as a modelling career soon took her around the world, working with different agencies, discovering new places and experiencing the industry from the inside.

Over the years, she developed a love for the little things that make a piece of clothing special. The perfect fit. A beautiful detail. An unexpected colour. That feeling when you put something on and instantly feel like yourself, only a little more confident.

And while fashion was always a big part of her life, she eventually found inspiration somewhere quite different.

On a padel court.

Somewhere between discovering padel, playing with friends and the inevitable coffee afterwards, Alona realised that this was becoming much more than just a hobby.

She loved the energy of the game, the friendly competition, the laughter and the community that came with it.

Finding sportswear that was genuinely comfortable, functional and stylish wasn't always easy. She wanted something with personality. Something feminine, a little different, and beautiful enough to wear beyond the court.

Because let's be real, sometimes the coffee after padel lasts longer than the match itself.

She wanted clothing that could move with her through all of it, from the first serve to the last cappuccino.

And rather than waiting for someone else to create what she had in mind, she decided to do it herself.

That was the beginning of AMLAYA.

AMLAYA brings together two things Alona loves: fashion and movement.

Drawing on her years in the fashion industry, she wanted to create something that felt a little different from traditional activewear. Pieces that perform when you need them to, but still have the kind of thoughtful details, flattering silhouettes and distinctive colours that make getting dressed exciting.

The signature flowing print reflects the spirit of the brand: movement, freedom and the beauty of finding your own rhythm.

But AMLAYA was never meant to be just about what you wear.

It's about the friendships made on the court, the confidence that comes from trying something new, the joy of feeling strong, and those spontaneous plans that happen after the game.

It's for women who love a little competition but never take themselves too seriously. Women who can be powerful and feminine, ambitious and playful, all at once.

Alona's vision is to build more than an activewear collection. She wants AMLAYA to become a world of its own, bringing women together through sport, fashion and shared experiences.

A reminder that you don't have to choose between performance and personal style, or between strength and softness. You can have both.

Move with grace. Play with power.